The one-of-a-kind red Mac Pro was sold for a staggering $977,000 dollars last night at Sotheby’s (RED) Auction in New York. This unique version of the upcoming, updated Mac Pro was designed by Apple’s Jony Ive and Marc Newson.
The item was expected to sell in the range of $40,000-$60,000; however, it ended up going for nearly one million dollars.
Also sold on the auction were a set of gold Apple EarPods, again designed by Jony and Marc. They managed to sell for almost half a million dollars. The auction raised $12,883,000 in total. Proceeds from the auction are going to the (Product) RED, an organization that fights numerous treatable diseases like AIDS, Tuberculosis, and Malaria.